Jury Awards $16M in Radio Contestant Death

A Sacramento County jury awarded $16.5 million to the family of a twenty-eight-year-old woman who died after participating in a radio station’s water-drinking contest. Jennifer Strange, a mother of three, died of acute water intoxication in January 2007. The challenge was to see who could drink the most water without urinating. The prize for the contest, “Hold Your Wee for a Wii,” was a Wii video game system.

Jurors found Philadelphia-based Entercom Communications Comp. liable for the actions of its employees at Sacramento radio station KDND-FM on Thursday. The station fired ten employees after the death.

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